Every Thursday, we’re turning to a trusted tastemaker and Talking Taste in all its forms. From favorite meals to must-have music for eating, drinking, and making things happen, we want to know what makes creators and influencers tick—don’t you?

For our taste-driven playlists and more great food-inspired music, follow us on Spotify .


A New York City fixture, head of her namesake label , mom, and adventurer, Cynthia Rowley definitely lives her life at a pace faster than most of us mortals. Whether she’s taking surf vacations in Montauk or Sayulita with her family or heading up design meetings at her West Village studio, she’s the definition of a rolling stone, albeit a very stylish one.

So it’s no surprise she partnered with Lifeway foods—the biggest Kefir brand in the country—on a limited edition bottle design of their new flavor, hibiscus rhubarb pie. The collaboration coincided with the launch of Rowley fitness collection; both are aimed at an audience of high-energy people on the go. We miraculously caught Cynthia Rowley standing still long enough to talk taste, inspiration, and the best thing she’s ever eaten.

Photo via Cynthia Rowley

Name: Cynthia Rowley

Day job: Designer and Founder, Cynthia Rowley

What you’d do if you weren’t doing your day job: The only time I’ve thought of doing anything else, other than what I’m doing is now, is when I was young and I thought I wanted to be an astronaut.

One food or drink you couldn’t live without: Literally water. And maybe nachos grande.

What do you have great taste in? Thrilling adventures and finding places to travel.

What do you have bad taste in? Movies on the airplane.

Who, to you, is an influential tastemaker, and why? I’m really into this young girl, @crybabykit . Ok… and she’s my kid.

How do you expand and refine your sense of taste? I look everywhere! Museums, galleries and toy stores have all been great inspirations. I also travel as much as possible and weasel my way into as many cool homes as I can.

What is the best-tasting thing you’ve ever eaten? I had travelled through Tibet and across the Himalayas and when I got to Kathmandu, after eating only yak, rice, and barley, I had a grilled cheese.. And I don’t think anything ever tasted so good.

What does taste mean to you? To me, taste is when you’re not trying to be clever or better than you actually are.

Interview by Nneya Richards